Sustainability isn’t about perfection. It’s about better choices.
Manatchanok Sitthiracha Manatchanok Sitthiracha

Sustainability isn’t about perfection. It’s about better choices.

Sustainability is often framed as an all-or-nothing pursuit. Ideally, we should avoid using resources altogether. In fact, “avoid” sits at the top of the waste hierarchy for good reason. But in reality, avoiding use entirely isn’t practical. We need clothes. We need products. We need tools for daily life.

The more useful question is not whether we should use things, but how we choose to make and use them.

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Sustainability isn’t about perfection
Manatchanok Sitthiracha Manatchanok Sitthiracha

Sustainability isn’t about perfection

Sustainability is rarely perfert…and that’s the point. Philosophically, it’s about balance over extremes. Literally, recycled fibres can create subtle colour variations and visual imperfections that reflect their recycled nature. By using 41% recycled fibres, we prioritise durability, performance and longevity…because lasting products are better for the planet.

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